Plush&K is a Polish baby toy brand owned by EnjoyGroup Sp. z o.o. We design sensory collections for infants and wooden Montessori toys for toddlers, sell them in our own online store and on marketplaces, and since 2026 supply stores, chains and distributors across the European Union.
Who we are
The brand grew out of our own online store, where we have sold baby toys for several years. That is how we know which products parents buy, what packaging and descriptions sell without a shop assistant, and which prices the market accepts. The range has 208 products in four collections: Baby 0–12 months, Montessori 12–36 months, gift sets and Education for institutions.
How our toys are made
Designs and specifications are created in Poland. Plush, sensory and wooden toys are produced by audited manufacturers under our own brand, label and packaging. Every batch is checked before it reaches our warehouse, and conformity documentation (CE, EN 71-1, 71-2, 71-3) is available to partners.
What makes us different from a wholesaler
A wholesaler resells other people’s brands and competes on price. We sell our own brand, so everything is consistent: one label, one packaging, one set of photos and descriptions in three languages, display support. A partner receives a ready shelf, not a list of item codes. For chains and distributors we create exclusive collections and private label.
